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Pokemon Go Increased U.S. Activity Levels by 144 Billion Steps in Just 30 Days

“The results make fascinating reading. On average, Pokemon Go players increase the number of steps they took each day by 1,473. That’s a 25 percent increase over 30 days.

If the same effect plays out across all Pokemon Go users, that translates into a dramatic increase in activity. “In the short time span of the study, we estimate that Pokémon Go has added a total of 144 billion steps to U.S. physical activity,” say Horvitz and co.” Continue reading

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